From an idea to the digital music brand LUNIMO

The project started without an existing brand, audience or established release process.

Strategy, production, publishing and brand management are developed centrally. Recognisable content and a consistent release workflow build the brand step by step.

According to the published project information, LUNIMO reaches more than 100,000 monthly listeners on the main streaming platforms. The project demonstrates how positioning, production and consistent execution can build reach and recognition.