Jana Hawel

Jana Hawel’s music teaching business already had an older website. The new site needed to present her personal approach in a contemporary way and make the different lesson options easier to explore.

Discoverability was a central part of the brief. People searching for music lessons in the area should be able to find a relevant offer and quickly understand whom it is for.

We completely redesigned and rebuilt the website. A calm musical setting, clear typography and purposeful animation combine personality with an accessible presentation of the lessons.

Piano, keyboard, recorder, music theory and preparation for exams each have their own thematic entry point. SEO connects this content with Arnschwang and the Cham district. Mobile usability and the route to a lesson enquiry were considered from the outset.

The older website has become a distinctive, modern presence that explains the lessons and builds trust before the first conversation.

Our SEO work achieved placements on Google’s first results page. This is a concrete result from this project, demonstrating how design, relevant content and search optimisation can work together.

Our contribution: website strategy, complete visual redesign, responsive development and SEO.