Timber construction Geiss

Recruiting film to attract new trainees for Holzbau Geiss.

Year
2023
Client
Goat
Type
Recruiting

Concept

We developed a recruiting film for Holzbau Geiss that was specifically aimed at attracting new trainees. The concept was designed to introduce young people to the exciting and diverse world of timber construction and to present the training opportunities at Holzbau Geiss in an authentic and appealing way. The focus was on showing the company as a modern training company that teaches both traditional craftsmanship and innovative techniques.

Process

During production, we placed particular emphasis on a dynamic and youthful visual language that would appeal to potential trainees. We showed the everyday life of apprentices at Holzbau Geiss, from work in the workshop to assignments on the construction site. Through relaxed scenes and real insights into everyday training, we conveyed not only the skills that the trainees learn, but also the sense of community and the career prospects that training at Holzbau Geiss offers. The film was produced in a lively, modern style to appeal directly to young people.

Result

The recruiting film was successfully used in social media, on the company website and at trade fairs to increase interest in apprenticeships at Holzbau Geiss. The authentic portrayal of everyday training and the emphasis on career opportunities struck a chord with the target group. The film helped to arouse interest in vocational training at Holzbau Geiss and increase the number of applications.

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