Dr. Berg pet food

We developed a TV commercial for Dr. Berg Tierfutter that focuses on the high-quality pet food from the vet. The aim was to highlight the trustworthiness and expertise of Dr. Berg and at the same time convey the special quality of the pet food. The concept was based on the combination of scientific expertise and a love of animals. The commercial was intended to appeal to pet owners who value a healthy and balanced diet for their pets and want to rely on the expertise of a vet.

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The production of the TV commercial focused on clear, emotional imagery. We staged pets in various everyday situations - from happy eating to active play - and showed how Dr. Berg's high-quality food has a positive influence on their health and zest for life. The combination of authentic scenes and soft, soothing music created a warm and trusting atmosphere. The TV commercial emphasized the medical expertise behind the food and presented Dr. Berg as the expert in healthy animal nutrition.

The TV commercial was successfully aired and made a significant contribution to strengthening trust in the Dr. Berg brand. The clear positioning as high-quality pet food from the vet was very well received by the target groups, which was reflected in increased brand awareness and greater interest in the products. The commercial helped to establish Dr. Berg as a leading provider of healthy and balanced pet food on the market.