Digital transformation and branding for "Apartments zur Quelle" in Vienna - over 90% occupancy in just three months.
For Apartments zur Quelle in Vienna, we implemented a comprehensive digital transformation that modernized the entire appearance of the guest house. Our aim was to use innovative solutions and creative strategies to increase booking figures and establish the "Apartments zur Quelle" brand on the market. The guest house's occupancy rate rose to over 90% after just three months - clear proof of the success of our approach.
Our project started with the development of a user-friendly, dynamic website equipped with an integrated booking system and a direct connection to platforms such as Airbnb. This enabled guests to make bookings quickly and easily. To complement this, we produced high-quality photos and videos that perfectly showcased the feel-good ambience and special location of the guest house. This visual content helped the guest house stand out from the competition and made it irresistible to potential guests.
At the same time, we developed a customized marketing strategy that was effective both digitally and offline. Targeted advertisements and powerful print media increased the local reach and anchored the "Apartments zur Quelle" brand firmly in guests' memories. The new branding - including a modern logo and a completely new external appearance - helped to establish the guest house as a memorable brand.
With our support, "Apartments zur Quelle" was able to achieve an occupancy rate of over 90% in just three months. In addition to managing bookings and guest communication, our ongoing support also includes continuous marketing activities. This project shows how digital innovation and a well-thought-out marketing strategy can take the success of a guest house to a new level.