Apartments zur Quelle: From empty rooms to a booking business

19 apartments and not a single booking: that was the starting point for Apartments zur Quelle in Vienna. There was no direct-booking website, no structured workflow and no connected system for marketing, reservations and guest communication.

The challenge went well beyond building a new website. We needed to turn individual apartments into a recognisable offer, reach guests and establish reliable day-to-day operations.

We developed the brand identity and presented the apartments through professional photography, video and carefully written descriptions. Optimised listings and coordinated marketing made the offer visible on booking platforms.

A dedicated website with an integrated booking system created a direct route from guest to property. Connections to platforms such as Airbnb combined external reach with an independent booking channel.

Behind the scenes, we built automated guest communication, dynamic pricing and structured booking and cleaning workflows. Custom technical tools support daily operations, connecting presentation, sales and organisation.

The collaboration also covered ongoing booking support, guest communication and marketing. The result is a connected system that is used and developed in everyday operations.

After two years, booking revenue exceeded €1 million. The published project update reports around €881,000 through Airbnb and over €300,000 in direct bookings through the property’s website. Direct bookings demonstrate that an independent sales channel developed alongside the platform presence.

Occupancy of at least 95% and 5,747 booked nights in 2025 alone make the progress tangible. The published update also reports 4.73 stars across 3,813 reviews.

A starting point with no bookings became an operating booking business. Its strength lies in the combination: a clear brand, compelling content, digital booking channels and workflows that support the business behind them.