Brand & logo - what's the difference?

What actually is a brand?

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In short, a brand is the image of a company, i.e. the way it appears and is perceived to the outside world. A brand is still remembered even when the company behind it no longer exists. This was the case with AEG, for example. Although the company as such no longer exists, many of us still have an image in our minds.

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In comparison to the brand, which is formed over a longer period of time and always includes a promise, the logo is a graphic symbol that is the recognition value of the brand and represents it. A memorable logo is half the battle when it comes to brand and positioning. We probably all have most of the well-known company logos at our fingertips - or do you have to think long and hard before you remember what the BMW symbol looks like? The logo therefore contributes significantly to the recognition value of a company. Branding and corporate design are in the same category - all of these provide the framework for a memorable brand image that should be immediately recognizable and, ideally, follow a common thread. Colors, fonts and suitable imagery are defined here - all of which represent the company. Branding should definitely support the corporate strategy and communication as such and should be consulted for the creation of all brand products.

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When we see this logo, it immediately evokes positive memories and trust in a brand. The logo and the associated brand can therefore be seen as two sides of the same coin. The logo represents externally what the brand represents internally. This creates a valuable basis of trust among employees, customers and many other important stakeholders.

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You want to create a professional "brand" and are looking for the right partner - then you've come to the right place.

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We draw on years of expertise and support you from the first draft to the comprehensive "brand kit" - from the envelope to the social media presence.